Wow, if you ever wondered what Practicing Anthropologists do for the world, visit the Point Forward site today.

I found out about this firm’s web site by following a Google add link that was on my own LinkedIn page – yes apparently the whole “targeted advertising” thing actually works from time to time.  I was then very pleasantly surprised to find a web experience that gives much more than it takes.  Point Forward’s site is a great way to learn about the most exciting, emergent area in anthropology.  I plan to encourage my students to visit it this semester.  I really liked the cases they provided, e.g., the Chick-fil-A case and the Sony case are particularly effective.  They also offer reports for a more in depth look into the wonderful world of Practicing Anthropology.