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Ethnographic Opportunity Analysis FL18
For Students of Entrep 81:
This will be your Activity 3
Part I – 9/18/17 (Presentation)
Due Date 9/27/17 (Upload the report to the portal)
Part II – 10/2/17 (to review the activity)
Send questions to Prof. Mullooly at Jmullooly AT csufresno.edu

Today, I gave a presentation about TheAnthroGuys‘ core competency: Analytic Induction that gets practiced in search of opportunities to “add value“.

This is a rather clunky way to express what we do but we are still sharpening our ‘laser focus’ so bear with us.  Once we reach Gladwell’s 10,000 hours, I’m sure it will sound better.

Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

The presentation can be found here:

Ethnographic opportunity analysis FL17 part1 (Mullooly)

In two weeks, I will return to their class to continue this discussion.  My hope is that some – if not all – of these students will see the value of this skill set.

Elsewhere, we have observed that our world is utterly overshadowed by ignorance, yet few people notice this.  Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

It is important to note that the similarities between anthropologists and entrepreneurs are numerous. The table below illustrates this point:

Anthropologists   Entrepreneurs Application
Trained to think holistically Intuitively holistic visionary, iconoclastic
Take an evolutionary approach Forward-looking know future demands
Seek the insider perspective Intuitively know consumers wants know when something will have value to others
Trained to be inductive Intuitively inductive keen observers, see openings

Other helpful guides include:

Read this article http://www.theatlantic.com/magazine/archive/2013/03/anthropology-inc/309218/?single_page=true from The Atlantic entitled, “Anthropology Inc.”.

Or, Watch the clip that was attached to the above article  http://bcove.me/k6szvgkh from The Atlantic.

-Check out: “A Crash Course on Creativity” (Tina Seelig, Executive Director, Stanford Technology Ventures Program)

-View the following 3 min video entitled: Field Observation with Fresh Eyes by Tom Kelley | IDEO

-View the following 4 min video entitled: Thinking Like a Traveler by Tom Kelley | IDEO

-Read: “Can’t You Just Ask People?” (Delcore)
-Watch: Parc’s use of these techniques.
-Define: The notion of “workarounds
-Define: Ethnography
-Define: Thick Description

Assignment

The directions for the Assignment are in the presentation slides.

Assessment

I have included how the assignments are evaluated but the main point is that this is NOT rocket science. Rather, it’s social science!  Applied systematically, humans’ natural observational skills can notice things that are typically ignored.  With some analysis, suggestions can be made to improve lives, products, profit margins, whatever.

If you have further questions about the assignment or the course, feel free to contact me.

Note, the following table is used to evaluate these assignments.

LINK TO Ethnographic Opportunity Analysis Assignment Rubric

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My personal desire to question deduction’s seduction has motivated my search for the truth in many different places. Although some avenues of inquiry have proffered little, I was excited to find Michael Scroggins’ “Ignoring Ignorance: Notes on Pedagogical Relationships in Citizen Science” in Engaging Science, Technology, and Society 3 (2017).

It is high time that we let go of our adoration of “knowledge” and the high price that that form of worship requires and look more honestly and empirically at the world. The following quotation depicts the value that can be gained by problematizing knowledge and ignorance from Scroggins’ refreshingly new angle.

Theoretically, this article seeks to broaden the conceptualization of ignorance within STS by drawing on a line of theory developed in the philosophy and anthropology of education to argue that ignorance can be productively conceptualized as a state of possibility and that doing so can enable more democratic forms of citizen science. In contrast to conceptualizations of ignorance as a lack, lag, or manufactured product, ignorance is developed here as both the opening move in scientific inquiry and the common ground over which that inquiry proceeds.Scroggins 2017
My hope is that this article is the start of a new approach that will result in more realistic appraisals. This ethnographic report of the struggles of citizen scientists comes from the field of STS (Science, Technology & Society) but do not assume that such an approach is limited to the “tech world”. We can attribute much of these first steps to Columbia Universtiy it seems. Scroggins, a Columbia graduate is building his argument upon Varenne and Firestein, two Columbia faculty from two different colleges who are working from the same idea yet from very different perspectives. Whereas Varenne’s search for value in ignorance is grounded in Ranciere’s philosophy of education, Firestein’s approach is grounded in the philosophy of science. Regardless of their varying starting points, we can see that the value of this idea is richest in its application as Scroggins has so eloquently illustrated.

Cites Sources

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Yesterday, I gave a presentation about TheAnthroGuys‘ core competency: Analytic Induction that gets practiced in search of opportunities to “add value“.

This is a rather clunky way to express what we do but we are still sharpening our ‘laser focus’ so bear with us.  Once we reach Gladwell’s 10,000 hours, I’m sure it will sound better.

Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

The presentation can be found here:

Ethnographic opportunity analysis sp16 part1(mullooly) from James Mullooly PhD

In a few weeks, I will return to their class to continue this discussion.  My hope is that some – if not all – of these students will see the value of this skill set.

 

Elsewhere, we have observed that our world is utterly overshadowed by ignorance, yet few people notice this.  Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

It is important to note that the similarities between anthropologists and entrepreneurs are numerous. The table below illustrates this point:

Anthropologists   Entrepreneurs Application
Trained to think holistically Intuitively holistic visionary, iconoclastic
Take an evolutionary approach Forward-looking know future demands
Seek the insider perspective Intuitively know consumers wants know when something will have value to others
Trained to be inductive Intuitively inductive keen observers, see openings

Other helpful guides include:

Read this article http://www.theatlantic.com/magazine/archive/2013/03/anthropology-inc/309218/?single_page=true from The Atlantic entitle, “Anthropology Inc.”.

Or, Watch the clip that was attached to the above article  http://bcove.me/k6szvgkh from The Atlantic.

-Check out: “A Crash Course on Creativity” (Tina Seelig, Executive Director, Stanford Technology Ventures Program)

-View the following 3 min video entitled: Field Observation with Fresh Eyes by Tom Kelley | IDEO

-View the following 4 min video entitled: Thinking Like a Traveler by Tom Kelley | IDEO

-Read: “Can’t You Just Ask People?” (Delcore)

-Watch: Parc’s use of these techniques.

-Define: The notion of “workarounds”

-Define: Ethnography

Assignment

The directions for the Assignment are in the presentation slides.

Assessment

I have included how the assignments are evaluated but the the main point is that this is NOT rocket science. Rather , it’s social science!  Applied systematically, humans’ natural observational skills can notice things that are typically ignored.  With some analysis, suggestions can be made to improve lives, products, profit margins, whatever.

If you have further questions about the assignment or the course, feel free to contact me.

Note, the following table is used to evaluate these assignments.

LINK TO Ethnographic Opportunity Analysis Assignment Rubric

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Apocryphal or not, I love the idea that Plato carried a sentiment about the younger generation that we hold today. The next time you are thinking, “the kids these days are so….” remember that that may not be as unique an observation as you assume.
Socrates_Louvre
The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.
Attributed to SOCRATES by Plato, according to William L. Patty and Louise S. Johnson, Personality and Adjustment, p. 277 (1953).
Below, I have made my own version of this sentiment to update it into current language.
 Patty& Johnson                                    Mullooly
The children now love luxury;
they have bad manners,
contempt for authority;
they show disrespect for elders and love chatter in place of exercise.
Children are now tyrants,
not the servants of their households.
They no longer rise when elders enter the room.
They contradict their parents,
chatter before company,
gobble up dainties at the table,
cross their legs, and tyrannize their teachers.
Kids these days are self-indulgent;
they have bad manners,
contempt for authority;
they show disrespect for elders and love gossip in stead of work.
The kids these days are self absorbed, not members of their households.
They are rube to adults.
They contradict their parents,
openly gossip before company,
eat like pigs at the table,
slouch in their seats,
and disobey their teachers.

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Getting Stuff Done

Getting Stuff Done(mullooly)5 1-15

This is a talk I gave about getting organised.

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Norwich University – Master of Arts in History Online

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The Next Billion Internet Users: What Will They Look Like?

I love  infographics in general.  I learned much from this one!

Attribution: InternetServiceProviders.org

The Next Billion Internet Users: What Will They Look Like?

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