Feeds:
Posts
Comments

Archive for the ‘uncategorized’ Category

Yesterday, I gave a presentation about TheAnthroGuys‘ core competency: Analytic Induction that gets practiced in search of opportunities to “add value“.

This is a rather clunky way to express what we do but we are still sharpening our ‘laser focus’ so bear with us.  Once we reach Gladwell’s 10,000 hours, I’m sure it will sound better.

Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

The presentation can be found here:

Ethnographic opportunity analysis sp16 part1(mullooly) from James Mullooly PhD

In a few weeks, I will return to their class to continue this discussion.  My hope is that some – if not all – of these students will see the value of this skill set.

 

Elsewhere, we have observed that our world is utterly overshadowed by ignorance, yet few people notice this.  Ethnographers and entrepreneurs share a reliance on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

It is important to note that the similarities between anthropologists and entrepreneurs are numerous. The table below illustrates this point:

Anthropologists   Entrepreneurs Application
Trained to think holistically Intuitively holistic visionary, iconoclastic
Take an evolutionary approach Forward-looking know future demands
Seek the insider perspective Intuitively know consumers wants know when something will have value to others
Trained to be inductive Intuitively inductive keen observers, see openings

Other helpful guides include:

Read this article http://www.theatlantic.com/magazine/archive/2013/03/anthropology-inc/309218/?single_page=true from The Atlantic entitle, “Anthropology Inc.”.

Or, Watch the clip that was attached to the above article  http://bcove.me/k6szvgkh from The Atlantic.

-Check out: “A Crash Course on Creativity” (Tina Seelig, Executive Director, Stanford Technology Ventures Program)

-View the following 3 min video entitled: Field Observation with Fresh Eyes by Tom Kelley | IDEO

-View the following 4 min video entitled: Thinking Like a Traveler by Tom Kelley | IDEO

-Read: “Can’t You Just Ask People?” (Delcore)

-Watch: Parc’s use of these techniques.

-Define: The notion of “workarounds”

-Define: Ethnography

Assignment

The directions for the Assignment are in the presentation slides.

Assessment

I have included how the assignments are evaluated but the the main point is that this is NOT rocket science. Rather , it’s social science!  Applied systematically, humans’ natural observational skills can notice things that are typically ignored.  With some analysis, suggestions can be made to improve lives, products, profit margins, whatever.

If you have further questions about the assignment or the course, feel free to contact me.

Note, the following table is used to evaluate these assignments.

LINK TO Ethnographic Opportunity Analysis Assignment Rubric

Read Full Post »

The Kids These Days!!!

Apocryphal or not, I love the idea that Plato carried a sentiment about the younger generation that we hold today. The next time you are thinking, “the kids these days are so….” remember that that may not be as unique an observation as you assume.
Socrates_Louvre
The children now love luxury; they have bad manners, contempt for authority; they show disrespect for elders and love chatter in place of exercise. Children are now tyrants, not the servants of their households. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and tyrannize their teachers.
Attributed to SOCRATES by Plato, according to William L. Patty and Louise S. Johnson, Personality and Adjustment, p. 277 (1953).
Below, I have made my own version of this sentiment to update it into current language.
 Patty& Johnson                                    Mullooly
The children now love luxury;
they have bad manners,
contempt for authority;
they show disrespect for elders and love chatter in place of exercise.
Children are now tyrants,
not the servants of their households.
They no longer rise when elders enter the room.
They contradict their parents,
chatter before company,
gobble up dainties at the table,
cross their legs, and tyrannize their teachers.
Kids these days are self-indulgent;
they have bad manners,
contempt for authority;
they show disrespect for elders and love gossip in stead of work.
The kids these days are self absorbed, not members of their households.
They are rube to adults.
They contradict their parents,
openly gossip before company,
eat like pigs at the table,
slouch in their seats,
and disobey their teachers.

Read Full Post »

Getting Stuff Done(mullooly)5 1-15

This is a talk I gave about getting organised.

Read Full Post »

Norwich University – Master of Arts in History Online

Read Full Post »

The Next Billion Internet Users: What Will They Look Like?

I love  infographics in general.  I learned much from this one!

Attribution: InternetServiceProviders.org

The Next Billion Internet Users: What Will They Look Like?

.

Read Full Post »

The following story is good to read in that it illustrates our value outside of our field.

Ethnographic stories can help brands connect better with consumers By MG Parameswaran

Does a bank really know how the consumer will use its mobile banking solution? Can traditional research tell us the truth or will it just evoke ‘intended’ behavior? Or does a soap brand know which other products really co-habit in the consumer’s bathroom shelves? Will traditional research tell us the truth or will it just produce what the consumer wants us to believe to be the truth? Read on

Read Full Post »

You watch as the butterfly lights upon a flower, its wings vivid in the fading sunlight. You can see as its proboscis extends down to drink, and watch as it then flutters to another flower. The warmth in the air is obvious from the haze and the shimmers in the distance, and you can almost feel what it’s like to be there. Of course, your air conditioning ruins some of the effect, but your new 4K TV is proving to be quite immersive.

image by Digitas Photo

4K television, or Ultra HD, is set to be the new standard of high quality viewing in the home. Manufacturers are hoping that the increased resolution and incredible detail provided by the sets will be enough to motivate buyers, even as many have only just made the transition to standard HD.

The Technology

Television manufacturers will essentially double your resolution with 4K models. 4K refers to around 4,000 pixels wide with a height of around 2,000 pixels, according to CNET, but there are several different standards that are grouped under the Ultra HD title. In comparison, the high definition standard for HD is 1,920 pixels wide by 1,080 pixels high.

The resolution of 4K is worthy of movie theaters. The technology makes sense, as most shows are now shot on 4K- capable cameras. What you view in the near future at home may be exactly as the creators of the show intended, in all the glorious detail.

The Cost

There have been some doubts as to whether consumers would be willing to shell out large amounts of money for yet another new technology. TV manufacturers have been doing what they can to answer such questions by producing 4K TVs at multiple price points.

For those who want the best, there is the 84-inch model offered by Sony for $25,000, says CNN.com. For those on more of a budget, Sony is also releasing a 55-inch and a 65-inch, at $4,999 and $6,999 respectively. Another company, Seiki, is offering a 50-inch 4K TV for $1,500.

Prices like these indicate companies are getting serious about putting 4K into as many homes as possible. It should also be noted that this is just the beginning — technology always drops in price after a few years on the market. Ultra HD should become affordable for the majority of buyers in the future.

At Wimbledon

Sony is teaming up with the BBC to film this year’s Wimbledon Championships in 4K, according to TechRadar. Sony appears to be all in for the future of the technology, and apparently wants to get it out there to as many as possible. The extreme detail offered by 4K seems to be a perfect match for sports enthusiasts, where every detail is noted and measured.

4K and 3D

3D television failed to take off like manufacturers hoped it would, but 4K may make the technology more appealing. Because of the increased resolution of 4K, 3D movies are said to look much better on the new televisions, especially those using passive 3D. This is good for viewers who prefer the lighter, more comfortable passive 3D glasses.

According to www.GetDirectTV.org, DirecTV already offers 3D sports and movie packages. Sony is also attempting to get DirecTV and DISH to offer 4K broadcasts in regular programming, which will give Ultra HD TV owners plenty to view on their new sets.

Read Full Post »

Older Posts »