This is a rather clunky way to express what we do but we are still sharpening our ‘laser focus’ so bear with us.  Once we reach Gladwell’s 10,000 hours, I’m sure it will sound better.   We will be in a lecture hall of entrepreneurship students at Fresno State.  Incidentally, the name of the lecture hall is, “Pete P Peters”.  As I often tell students of ethnography, reality is more interesting than fiction once you start actually noticing it.

Ethnographers and entrepreneurs share a relience on inductive skills to accomplish their goals.  Once this is understood, we can learn a great deal from each other.

Tomorrow our presentation about all of this that can be found here: Ethnographic (Inductive) Opportunity Analysis Presentation.

In a few weeks, we will return to their class to continue this discussion.  Our hope is that some – if not all – of these students will see the value of this skill set.