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	<title>TheAnthroGeek &#187; participatory design</title>
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		<title>TheAnthroGeek &#187; participatory design</title>
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		<title>Design Anthropology in CA&#8217;s Central Valley</title>
		<link>http://theanthrogeek.com/2008/11/12/design-anthropology-in-cas-central-valley/</link>
		<comments>http://theanthrogeek.com/2008/11/12/design-anthropology-in-cas-central-valley/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 15:36:01 +0000</pubDate>
		<dc:creator>TheAnthroGeek</dc:creator>
				<category><![CDATA[Public Anthropology]]></category>
		<category><![CDATA[participatory design]]></category>

		<guid isPermaLink="false">http://theanthrogeek.wordpress.com/?p=136</guid>
		<description><![CDATA[I&#8217;m happy to be living in Fresno, CA, USA, one of the major bread baskets of the US and a place that is much warmer than the last few places I&#8217;ve lived.  But the challenges faced in terms of educating members of this community are high.  I have been working to educate my students as to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=theanthrogeek.com&amp;blog=1734471&amp;post=136&amp;subd=theanthrogeek&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m happy to be living in Fresno, CA, USA, one of the major bread baskets of the US and a place that is much warmer than the last few places I&#8217;ve lived.  But the challenges faced in terms of educating members of this community are high.  I have been working to educate my students as to the value of inductive approaches to solving problems and to the usefullness of <a href="http://www.pervasive.dk/resAreas/designAn/designAn_summary.htm">Design Anthropology</a> and other types of participatory design that are highly regarded in industry.  But I was surprised to find that members of Fresno&#8217;s leadership is also missing the point regarding the value of these methods.</p>
<p>Note the following exchange from a local listserve:</p>
<p>Date: Mon, 10 Nov 2008 08:30:50 -0800<br />
From: &#8220;Henry D. Delcore&#8221; &lt;<a href="mailto:hdelcore@csufresno.edu">hdelcore@csufresno.edu</a>&gt;<br />
Subject: Re: [MindHub] Your tax dollars at work?<br />
To: Mindhub &lt;<a href="mailto:mindhub-list@list.mindhub.org">mindhub-list@list.mindhub.org</a>&gt;<br />
Message-ID: &lt;003e01c94351$b1f1b6f0$15d524d0$@edu&gt;</p>
<p>I don&#8217;t know enough to vouch for the value of the specific exercise that the<br />
city&#8217;s managers went through, the quality of its delivery, or whether it&#8217;s<br />
costs were reasonable.  But, there is nothing outrageous about using toys<br />
for this kind of activity.  Let me explain.</p>
<p>What Councilman Duncan described sounds a lot like the participatory design<br />
activities that my colleagues and I at the Institute for Public Anthropology<br />
at Fresno State use to probe market opportunities for clients.  The basic<br />
idea behind participatory design is that we are all designers, and that<br />
engaging users in the design process results in better products and<br />
services, and hence profitability.</p>
<p>Why use toys and other playful methods to try to get at what people want or<br />
think about topic?  The idea, well founded in social and cognitive sciences,<br />
is that people can&#8217;t readily talk explicitly about many aspects of their<br />
needs, desires and experiences.  The talk they do produce tends to be not so<br />
creative.  The more creative, yet submerged aspects of their beliefs and<br />
ideas can be drawn out with the right methods, especially methods that get<br />
away from merely writing or speaking about some topic.  Therefore, design<br />
firms and in-house product design departments are using Legos and other<br />
tools to get to the creative stuff that we all have inside of us, draw it<br />
out, and incorporate the insights into innovative products and services.</p>
<p>You may have seen the Fresno Scrapers announcements I sent out to this list.<br />
This is the kind of method we use at Scrapers meetings, and for non- and<br />
for-profit clients here in the Valley.  These are the same methods used in<br />
the most innovative sectors of the economy, like the technology industry.</p>
<p>Again, I don&#8217;t know enough about the specific activity the city&#8217;s people<br />
went through, but using a toy like Legos is well-founded.</p>
<p>Finally, Lego itself has changed much, no longer &#8220;just&#8221; a toy, but a serious<br />
educational tool and aid for innovation:<br />
<a href="http://en.wikipedia.org/wiki/Lego_Mindstorms">http://en.wikipedia.org/wiki/Lego_Mindstorms</a><br />
<a href="http://mindstorms.lego.com/eng/Ontario_dest/Default.aspx">http://mindstorms.lego.com/eng/Ontario_dest/Default.aspx</a></p>
<p>Sincerely,<br />
Hank Delcore</p>
<p>**********************************<br />
Henry D. Delcore, Ph.D.<br />
Department of Anthropology<br />
California State University, Fresno<br />
5245 N. Backer Ave.<br />
Fresno, CA? 93740<br />
dept office:? (559) 278-3002<br />
direct line:? (559) 278-2784<br />
fax:? (559) 278-7234<br />
<a href="mailto:hdelcore@csufresno.edu">hdelcore@csufresno.edu</a></p>
<p>&#8212;&#8211;Original Message&#8212;&#8211;<br />
From: <a href="mailto:mindhub-list-bounces@list.mindhub.org">mindhub-list-bounces@list.mindhub.org</a><br />
[<a href="mailto:mindhub-list-bounces@list.mindhub.org">mailto:mindhub-list-bounces@list.mindhub.org</a>] On Behalf Of Jerry Duncan<br />
Sent: Sunday, November 09, 2008 10:26 AM<br />
To: <a href="mailto:mindhub-list@list.mindhub.org">mindhub-list@list.mindhub.org</a><br />
Subject: [MindHub] Your tax dollars at work?</p>
<p>Apparently on Friday, November 7th, all members of the City&#8217;s upper<br />
management were taken off-site to go through a day long exercise of building<br />
a united vision of the future of Fresno using Legos. Yes, the popular toy.</p>
<p>My understanding is THOUSANDS of dollars of Legos were purchased from<br />
locations all over the valley and the intent was to build a Lego version of<br />
Fresno that will actually be displayed in City Hall.</p>
<p>Jerry</p>
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