Archive for the ‘uncategorized’ Category
The following story is good to read in that it illustrates our value outside of our field.
Ethnographic stories can help brands connect better with consumers By MG Parameswaran
Does a bank really know how the consumer will use its mobile banking solution? Can traditional research tell us the truth or will it just evoke ‘intended’ behavior? Or does a soap brand know which other products really co-habit in the consumer’s bathroom shelves? Will traditional research tell us the truth or will it just produce what the consumer wants us to believe to be the truth? Read on
You watch as the butterfly lights upon a flower, its wings vivid in the fading sunlight. You can see as its proboscis extends down to drink, and watch as it then flutters to another flower. The warmth in the air is obvious from the haze and the shimmers in the distance, and you can almost feel what it’s like to be there. Of course, your air conditioning ruins some of the effect, but your new 4K TV is proving to be quite immersive.
image by Digitas Photo
4K television, or Ultra HD, is set to be the new standard of high quality viewing in the home. Manufacturers are hoping that the increased resolution and incredible detail provided by the sets will be enough to motivate buyers, even as many have only just made the transition to standard HD.
Television manufacturers will essentially double your resolution with 4K models. 4K refers to around 4,000 pixels wide with a height of around 2,000 pixels, according to CNET, but there are several different standards that are grouped under the Ultra HD title. In comparison, the high definition standard for HD is 1,920 pixels wide by 1,080 pixels high.
The resolution of 4K is worthy of movie theaters. The technology makes sense, as most shows are now shot on 4K- capable cameras. What you view in the near future at home may be exactly as the creators of the show intended, in all the glorious detail.
There have been some doubts as to whether consumers would be willing to shell out large amounts of money for yet another new technology. TV manufacturers have been doing what they can to answer such questions by producing 4K TVs at multiple price points.
For those who want the best, there is the 84-inch model offered by Sony for $25,000, says CNN.com. For those on more of a budget, Sony is also releasing a 55-inch and a 65-inch, at $4,999 and $6,999 respectively. Another company, Seiki, is offering a 50-inch 4K TV for $1,500.
Prices like these indicate companies are getting serious about putting 4K into as many homes as possible. It should also be noted that this is just the beginning — technology always drops in price after a few years on the market. Ultra HD should become affordable for the majority of buyers in the future.
Sony is teaming up with the BBC to film this year’s Wimbledon Championships in 4K, according to TechRadar. Sony appears to be all in for the future of the technology, and apparently wants to get it out there to as many as possible. The extreme detail offered by 4K seems to be a perfect match for sports enthusiasts, where every detail is noted and measured.
4K and 3D
3D television failed to take off like manufacturers hoped it would, but 4K may make the technology more appealing. Because of the increased resolution of 4K, 3D movies are said to look much better on the new televisions, especially those using passive 3D. This is good for viewers who prefer the lighter, more comfortable passive 3D glasses.
According to www.GetDirectTV.org, DirecTV already offers 3D sports and movie packages. Sony is also attempting to get DirecTV and DISH to offer 4K broadcasts in regular programming, which will give Ultra HD TV owners plenty to view on their new sets.
Here a open source means to home automate:
A video from AP Mobile:
In this interconnected world, the next big thing may be a fully-wired house. With everything from door locks to coffee makers to pet feeders controllable from an app on your smart phone. The AP’s Lee Powell enters the smart house. (May 16)
Finally, the genetics nerds have been put in their place!! Michael Scroggins fills the role of Kirk with Razib Khan as Khan. Read on directly at ethnography.com . I’ve seen Michael take people apart in person, but never before via the pen.
In the Star Trek episode “Space Seed”, Khan was a genetically engineered human who, in the wake of the eugenic wars, was exiled to a distant planet. This Khan is a sensitive observer of the human condition, who at one point, asks Kirk if he has ever read Milton. Kirk, in turn, laments, “Yes, I understand.” Khan, of course, was a sensitive and wise commentator on the perils and potential of genetics. There exists a second Khan, however, and his vengeful wrath has been visited upon me. This post concerns that second Khan who, unlike the first Khan, is neither sensitive nor wise. The first Khan expounds on the terrible responsibility his position has left him in. The second Khan expounds ondating and eugenics. A few samples of this second Khan’s “science” in action follow. Excerpts taken from the links above: Khan on dating:
A few points need to be made clear: males do not exhibit statistically significant racial preferences by and large. That’s somewhat shocking to me. I’m not surprised that older subjects have weaker biases, I suspect frankly they’re more realistic and don’t want to narrow their options anymore than they have to. Finally, I’m totally confused as to why hotties would be less race conscious; you would figure if hybrid vigor is real that the marginal returns would be greatest for the fuglies (specifically, assuming that fugitude correlates with individual mutational load and hybridization would be better at masking that load). But the most relevant demographic point is that these are Columbia University graduate students. In other words, a cognitively & socially elite sample.
This selection makes me smile a bit as I am a member of the “elite” population he is writing about. Which is a nice compliment, if a bit at odds with his contention that I am a “Left Creationist”, but then who I am I to judge? I won’t say much here, except that the second Khan’s interpretation of the phenomena of dating among “elite” graduate student bears no resemblance to actual facts on the ground. Which, when it comes to his interpretations of human behavior is par for the course. This is actually one of his better efforts, much worse follows:
Read the rest of this great post here: http://www.ethnography.com/2013/03/gene-promoters-2-the-wrath-of-khan/
I cannot wait for the next two parts of this tale.
Originally posted on Ethnography Matters:
Editor’s Note: Can ethnographers use software programs? Last month’s guest contributor, Wendy Hsu @WendyFHsu, says YES! In Part 1 of On Digital Ethnography, What do computers have to do with ethnography?, Wendy introduced her process of using computer programming software to collect quantitative data in her ethnographic research. She received a lot of great comments and suggestions from readers.
Part 2 of of Wendy’s Digital Ethnography series focuses on the processing and interpreting part. In fascinating detail, Wendy discusses mapping as a mode of discovery. We learn how using a customized spatial “algorithm that balances point density and readability” can reveal patterns that inform the physical spread of musicians’ fans and friends globally. Geo-location data clarified her qualitative data. We are already in great anticipation for Part 3!
Check out past posts from guest bloggers.
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