I love infographics in general. I learned much from this one!
The following story is good to read in that it illustrates our value outside of our field.
Ethnographic stories can help brands connect better with consumers By MG Parameswaran
Does a bank really know how the consumer will use its mobile banking solution? Can traditional research tell us the truth or will it just evoke ‘intended’ behavior? Or does a soap brand know which other products really co-habit in the consumer’s bathroom shelves? Will traditional research tell us the truth or will it just produce what the consumer wants us to believe to be the truth? Read on
You watch as the butterfly lights upon a flower, its wings vivid in the fading sunlight. You can see as its proboscis extends down to drink, and watch as it then flutters to another flower. The warmth in the air is obvious from the haze and the shimmers in the distance, and you can almost feel what it’s like to be there. Of course, your air conditioning ruins some of the effect, but your new 4K TV is proving to be quite immersive.
image by Digitas Photo
4K television, or Ultra HD, is set to be the new standard of high quality viewing in the home. Manufacturers are hoping that the increased resolution and incredible detail provided by the sets will be enough to motivate buyers, even as many have only just made the transition to standard HD.
Television manufacturers will essentially double your resolution with 4K models. 4K refers to around 4,000 pixels wide with a height of around 2,000 pixels, according to CNET, but there are several different standards that are grouped under the Ultra HD title. In comparison, the high definition standard for HD is 1,920 pixels wide by 1,080 pixels high.
The resolution of 4K is worthy of movie theaters. The technology makes sense, as most shows are now shot on 4K- capable cameras. What you view in the near future at home may be exactly as the creators of the show intended, in all the glorious detail.
There have been some doubts as to whether consumers would be willing to shell out large amounts of money for yet another new technology. TV manufacturers have been doing what they can to answer such questions by producing 4K TVs at multiple price points.
For those who want the best, there is the 84-inch model offered by Sony for $25,000, says CNN.com. For those on more of a budget, Sony is also releasing a 55-inch and a 65-inch, at $4,999 and $6,999 respectively. Another company, Seiki, is offering a 50-inch 4K TV for $1,500.
Prices like these indicate companies are getting serious about putting 4K into as many homes as possible. It should also be noted that this is just the beginning — technology always drops in price after a few years on the market. Ultra HD should become affordable for the majority of buyers in the future.
Sony is teaming up with the BBC to film this year’s Wimbledon Championships in 4K, according to TechRadar. Sony appears to be all in for the future of the technology, and apparently wants to get it out there to as many as possible. The extreme detail offered by 4K seems to be a perfect match for sports enthusiasts, where every detail is noted and measured.
3D television failed to take off like manufacturers hoped it would, but 4K may make the technology more appealing. Because of the increased resolution of 4K, 3D movies are said to look much better on the new televisions, especially those using passive 3D. This is good for viewers who prefer the lighter, more comfortable passive 3D glasses.
According to www.GetDirectTV.org, DirecTV already offers 3D sports and movie packages. Sony is also attempting to get DirecTV and DISH to offer 4K broadcasts in regular programming, which will give Ultra HD TV owners plenty to view on their new sets.
Here a open source means to home automate:
In this interconnected world, the next big thing may be a fully-wired house. With everything from door locks to coffee makers to pet feeders controllable from an app on your smart phone. The AP’s Lee Powell enters the smart house. (May 16)
Finally, the genetics nerds have been put in their place!! Michael Scroggins fills the role of Kirk with Razib Khan as Khan. Read on directly at ethnography.com . I’ve seen Michael take people apart in person, but never before via the pen.
In the Star Trek episode “Space Seed”, Khan was a genetically engineered human who, in the wake of the eugenic wars, was exiled to a distant planet. This Khan is a sensitive observer of the human condition, who at one point, asks Kirk if he has ever read Milton. Kirk, in turn, laments, “Yes, I understand.” Khan, of course, was a sensitive and wise commentator on the perils and potential of genetics. There exists a second Khan, however, and his vengeful wrath has been visited upon me. This post concerns that second Khan who, unlike the first Khan, is neither sensitive nor wise. The first Khan expounds on the terrible responsibility his position has left him in. The second Khan expounds ondating and eugenics. A few samples of this second Khan’s “science” in action follow. Excerpts taken from the links above: Khan on dating:
A few points need to be made clear: males do not exhibit statistically significant racial preferences by and large. That’s somewhat shocking to me. I’m not surprised that older subjects have weaker biases, I suspect frankly they’re more realistic and don’t want to narrow their options anymore than they have to. Finally, I’m totally confused as to why hotties would be less race conscious; you would figure if hybrid vigor is real that the marginal returns would be greatest for the fuglies (specifically, assuming that fugitude correlates with individual mutational load and hybridization would be better at masking that load). But the most relevant demographic point is that these are Columbia University graduate students. In other words, a cognitively & socially elite sample.
This selection makes me smile a bit as I am a member of the “elite” population he is writing about. Which is a nice compliment, if a bit at odds with his contention that I am a “Left Creationist”, but then who I am I to judge? I won’t say much here, except that the second Khan’s interpretation of the phenomena of dating among “elite” graduate student bears no resemblance to actual facts on the ground. Which, when it comes to his interpretations of human behavior is par for the course. This is actually one of his better efforts, much worse follows:
Read the rest of this great post here: http://www.ethnography.com/2013/03/gene-promoters-2-the-wrath-of-khan/
I cannot wait for the next two parts of this tale.
Originally posted on Ethnography Matters:
Editor’s Note: Can ethnographers use software programs? Last month’s guest contributor, Wendy Hsu @WendyFHsu, says YES! In Part 1 of On Digital Ethnography, What do computers have to do with ethnography?, Wendy introduced her process of using computer programming software to collect quantitative data in her ethnographic research. She received a lot of great comments and suggestions from readers.
Part 2 of of Wendy’s Digital Ethnography series focuses on the processing and interpreting part. In fascinating detail, Wendy discusses mapping as a mode of discovery. We learn how using a customized spatial “algorithm that balances point density and readability” can reveal patterns that inform the physical spread of musicians’ fans and friends globally. Geo-location data clarified her qualitative data. We are already in great anticipation for Part 3!
Check out past posts from guest bloggers.
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Title: LAWRENCE Cremin’s LEGACY: TRACES OF EDUCATION IN THE ORDINARY BUSINESS OF LIVING
Chair: Michael Scroggins (Teachers College Columbia University)
Organizer: James J Mullooly (CALIFORNIA STATE UNIVERSITY, FRESNO)
Discussant: Raymond P McDermott (Stanford University)
Session Abstract: A pertinent legacy of the educational historian Lawrence Cremin for anthropology is to be found within Traditions of American Education (New York: Basic Books, 1977). In this broad work Cremin stakes out an interactionalist position, “From this interactionist view stems the definition of education as purposeful, the conception of the configuration as a patterning of institutions, the view of personality as a biosocial emergence, and the idea of the educative process as a continuum of contemporaneous and successive transactions. (162)” Cremin’s oft quoted definition of education flows directly from this position. Elaborating upon Cremin’s interactionalist definition of education is beneficial for two related reasons. First, as Cremin noted elsewhere, his definition of education is narrower than definitions of enculturation or socialization. An immediate consequence of this narrowed perspective is to focus attention on the purposeful activity of participants and away from hidden process occurring with bounded minds. Second, Cremin’s definition of education lacks a sense of inevitability. Education cannot be automatic, nor can an outcome be pre-determined. Educative interactions are, rather, contingent upon, and open to unforeseen improvisations, interventions and resistance. Interactions are both formed by and forming of activity and must be considered within the moorings of a particular context and a particular purpose. The papers in this panel explore the interaction between unexpected events encountered during the ordinary business of living and the purposefully educative reactions to them. The explanatory power of Cremin’s approach to education throughout the lives of people is clearly illustrated in the wide array of contexts included in this panel. The first three papers focus upon aspects of career development both in the U.S. and abroad. Scroggins describes the applied work of engineers as they navigate the unknown waters of their future livelihood as engineers. Bang focuses on the work of South Korean high school students and their parents as they work to improve their chances at success in university. Santana’s paper illustrates the ongoing work of Mexican wrestlers as they build and maintain their careers in the public domain of Mexican popular culture. The last three papers focus on issues that are more peripheral to career building but are no less important. Van Tiem describes the work of psychotherapists who work with the unpredictable behavior of horses as a means to educating patients about themselves. Wessler’s paper illustrates the educative power that reactions to urban violence can have for children in Harlem. Finally, Mullooly’s paper focuses on unexpected moments in the formative years of students and the significance such moments bring to these students’ future career choices. The session will conclude with a discussion by Raymond McDermott who will link all the papers together through a discussion of Cremin’s theoretical frame.
Engineering Opportunities: Tactics and Appropriation In the Ordinary Business of Selling Yourself
Michael Scroggins (Teachers College Columbia University)
Paper Abstract: In his essay Public Education (1976), Cremin brought attention to those non-school institutions which play a pedagogic role. To condense and restate Cremin’s argument, legion are the institutions which educate while few are the institutions we recognize as educative. Engineering pedagogy is, at its core, based on applied work. This has two immediate consequences, a) within engineering, experience is prized over academic qualifications and b) engineers have an easier time than most professionals slipping between the worlds of private enterprise and the academe. This is another way of saying that engineering, more than most disciplines, has one foot firmly in the business of ordinary life and the other tepidly in the realm of theory. As such, the training of engineers is a productive place to find those institutions which are rarely thought of as educative. I will argue through a case study of an engineering project at a middle tier public university in California that the interaction between two unexpected events a) a change in California’s Master Plan for Higher Education, which has caused a contraction in the variety of lab classes and academic activities available to engineering students and b) the ongoing and persistent wars in Iraq and Afghanistan, which have caused a change in the technical skills required by engineering firms, have together caused a change in the experiences engineering students deem necessary to attract an employer.
Lucha Libre: Constraining “Free Struggle” In Contemporary Mexico
Adela L Santana (Independent Researcher)
Paper Abstract: Lucha libre (which translates as “free struggle”) is a spectacle located at the crossroads of combat sports, popular theater and circus. Yet in spite of its comedic element, lucha libre requires an end to each match where winners and losers are clearly distinguished. Additionally, the committed interaction and performance of the public is essential to the ongoing, culturally productive value of lucha libre as a defining spectacle in contemporary Mexico. Even if every spectator knows the rules of the game almost as a religious mantra, these rules are voiced very loudly at the beginning of each match: “these luchadores will fight 2 out of 3 falls without a time limit”. What follows is a spectacle based as much upon the meticulous gym training whereby grapples, falls and conditioning drills are learned as it is on the rigorous mental discipline that is worked by a luchador in order to develop ring knowledge, his/her own particular charisma and an understanding of the audience and how to interact with it. The improvisations, interventions and acts of resistance that occur within this highly bounded space require a complex conceptualization of education that will engage with the intensely malleable significations that are put forth in every match. I will utilize Lawrence Cremin’s theoretical frame to approach the wide spectrum of unpredictable outcomes that incorporate the public as well as the luchadores into a vortex of strenuous physical action, cultural symbolism, gender and body politics as well as inventive conceptions of self and body.
Pedagogical Objects: Education In the Context of Equine-Assisted Psychotherapy
Jennifer Margaret Van Tiem (Teachers College)
Paper Abstract: The purpose of this paper is to explore moments and processes of education about the self as an object made available to pedagogical surveillance. In this context, it is imperative that education be “contingent, and open to unforseen improvisations, interventions and resistance,” in order to vivify a kind of symmetry between the work process (therapy) and the object being worked upon (the self). In the context of equine-assisted psychotherapy, a horse mediates this symmetry between therapy and the self. Networks of context-specific artifacts, people, and horses offer a somatic and emotional context and it is through activating aspects of these elements, in a particular order, that therapy is intended to occur. That which brought individuals to the therapy session is rarely pointed to and whatever encouraged attendance is exercised (or exorcised) by a curriculum of lessons made up of particular work that specifically entails practicing seemingly-extravagant techniques with one’s body. At the same time, therapy sessions almost never conform to the planned curriculum and, yet, the work of the therapy is not compromised. Given these observations, equine-assisted psychotherapy offers a revealing context in which to explore and expand upon Cremin’s notion of “the educative process as a continuum of contemporaneous and successive transactions,” as the potential asymmetries offered by the horse raises questions about what qualifies as an educative transaction and process, while also forces attention to that which is “empirically available” in order to be responsible to the uniqueness of the horse.
From “Merit” to “Merit(s)”: Unintended Outcomes In South Korean University Admissions
Yookyung Bang (Teachers College Columbia University)
Paper Abstract: In 2007, ten South Korean universities began to implement alternative criteria for student evaluation, and more universities followed the trend soon thereafter. Instead of relying exclusively on standardized test scores and high school grades, these institutions adopted a holistic approach, citing prestigious U.S. universities as their models, in order to “qualitatively” evaluate each student’s “potentials and individual characteristics” and to reduce pressure on students and parents spending much money and time to prepare for the high-stake national standardized test for university entrance. This research explores how South Korean high school students and families navigate the recent changes in university admission policies and how they “informally” educate themselves about the new system in order to gain access to “formal” higher education. During the nine-week study, students and families were observed to attend information sessions held by for-profit private educational institutes and universities and participate in online forums in order to educate themselves about the new definition of “merit.” As Cremin’s notion of education points out, in such educative moments, the produced outcomes may be intended or unintended, and the unintended outcomes “may be more significant than the intended.” As the students and other stakeholders explore and contest the new admission system, a specific and relative notion of individual “merit” emerges in the process.
“Ordinary Violence”:Harlem Youth and Everyday Education
Sarah Wessler (Teachers College Columbia University)
Paper Abstract: This research explores how adolescents acquire safety information in informal settings outside of education institutions, clinics and community programs. Homicide is the leading cause of death among youth aged 15 to 19 in New York City and Harlem has one of the highest preventable mortality rates in the United States. Harlem teens report frequent exposure to violence in schools and neighborhoods and have high school dropout rates above the national average. Preliminary research findings explore strategies used by youth to make sense of ordinary violence: one young woman describes the annual ritual practice to honor a murdered loved one, another young man reveals his methods to prevent harassment by local police, and a third teen reads an online news report to separate fact and fiction of a brutal neighborhood shooting that resulted in the death of an ex-boyfriend. During this three-month pilot study, adolescents living in Harlem were observed at home watching television, hanging out with friends, and communicating with one another via social networking tools and websites. Youth shared anecdotes and discourses about neighborhood violence and constantly developed strategies to ensure health and safety. Findings from this research will provide educators, administrators and policymakers with a clearer understanding of how safety information among urban youth is learned and disseminated informally. Through these everyday conversations and practices we can more adequately bridge discourses between safety and disparity to address the complex needs of urban adolescents.
Unexpected Education: Understanding the STEM Pipeline In California’s Central Valley
James J Mullooly (CALIFORNIA STATE UNIVERSITY, FRESNO)
Paper Abstract: There has been considerable focus on the current underrepresentation of U.S. citizens – and minorities in particular – in STEM fields (i.e., science, technology, engineering, and mathematics). In response to this trend, a number of efforts have been designed to encourage U.S. students of all ages, classes and ethnicities to become more interested in STEM areas. The current study illustrates how Lawrence Cremin’s approach to education sheds light on an improved understanding of this problem. Cremin’s definition of education “recognizes that there is often conflict between what educators are trying to teach and what is learned from the ordinary business of living” (1976). Cremin’s implicit dichotomy between “other phenomena” and “ordinary phenomena” moves away from the classic dichotomies of formal/informal education, school/home, best/worst practices by shifting the emphasis from approaches entrapped in “opportunities to learn” methodologies to approaches which are open to the unknown and how to prepare students for such unknowns. The presentation reports on two ethnographic investigations of the sorts of “unexpected educations” Cremin’s work accommodates. The first looks at the efforts of one engineering students’ work at organizing a team of poor, rural Latino middle school students to compete in a large robotics competition in their region. The second looks at the routine activities of teachers and students at an urban public high school that is incorporating a focus on “unexpected educations” through the implementation of a novel pedagogical model that offers a variety of career pathways to students.
This posting, on the date of 011009, marks the 100th posting to this blog. I started this blog about a year ago in December 2008 http://theanthrogeek.com/2007/12/04/aaa-2007/ .
A year into all of these changes and I can say that they all have been good ones. I’m more more design-conscious, much more productive and hopefully a bit wiser. It was indeed a “prime” year for me chronologically (i.e., it was my 43rd year), personally (i.e., I moved into Fresno Cohousing) and professionally (i.e., going up for tenure and seeing the Institute of Public Anthropology finally take flight). These last two achievements help to illustrate the deep and lasting bond I have forged with my new hometown of Fresno, CA.
This new commitment to Fresno will be illustrated by a shift in emphasis to a more local inspection and reflection upon the life of Fresno. Rather than change the global focus of TheAnthroGeek, I am co-authoring a new blog with Henry Delcore named TheAnthroGuys.
TheAnthroGuys will focus on Fresno, CA and how the core competencies of ethnography can be practiced here.
In about a year, I look forward to reporting back to you about what TheAnthroGuys will have accomplished in 2009.
In the Appalachian Highlands of the northeastern United States, where I grew up, birdwatching was not thought of as a suitable hobby for a man. Local ornithological interest was limited to pheasants, grouse, ducks and geese–the kind of birds that could be shot and later roasted. A man walking around watching birds through binoculars would have been considered a bit weird at best.
My first experience with birdwatching came much later in life, when I was a graduate student in Anthropology at the University of Alaska, Fairbanks. One spring day I heard a great ruckus coming from the back lawn of our dormitory. When I looked out I saw a bunch of heavily-bearded guys munching on hot dogs and slugging from a keg of cold beer. Every so often they would look up at the sky and break out into animated jigs and loud cheering.READ ON @NATURE IN SHORT / Birdwatching proves to be a very suitable hobby for this U.S. male : Science & Nature : Features : DAILY YOMIURI ONLINE (The Daily Yomiuri).
Robin Bloor’s latest posting on “Productivity & Muscle Memory” reminds me of how much I would love to love Quicksilver. More importantly, it explains why I have yet to fully integrate it into my workflow.
“This year I will finally be able to put some effort into PDQMac.com, the site I’ve set up with the aim of improving people’s interface productivity. If there’s a key underlying point to what I’ll be doing with that site, it is this:
Productivity is all about muscle memory.
Read on here:Productivity And The “Muscle Memory” Interface