TheAnthroGuys were is fine form today. We gave a presentation about our core competency: Analytic Induction that gets practiced in search of opportunities to “add value“.
This is a rather clunky way to express what we do but we are still sharpening our ‘laser focus’ so bear with us. Once we reach Gladwell’s 10,000 hours, I’m sure it will sound better. We were in a lecture hall of entrepreneurship students at Fresno State and it was a great deal of fun. I personally got a real kick out of the name of the lecture hall, “Pete P Peters”. As I often tell students of ethnography, reality is more interesting than fiction once you start actually noticing it.
Ethnographers and entrepreneurs share a relience on inductive skills to accomplish their goals. Once this is understood, we can learn a great deal from each other.
Today, we gave a presentation about all of this that can be found here: Ethnographic (Inductive) Opportunity Analysis Presentation.
In a few weeks, we will return to their class to continue this discussion. Our hope is that some – if not all – of these students will see the value of this skill set.
Great NY Times article iterates the value of induction. http://www.nytimes.com/2009/10/06/health/06mind.html?emc=eta1